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Small business marketing for dummies / by Barbara Findlay Schenck, with Linda English.

Schenck, Barbara Findlay. (Author). English, Linda. (Added Author).

Summary:

Entrepreneurship is booming. And more people with great ideas face the age-old challenge of marketing their products and services. This book gives small business owners marketing strategies that are specifically tailored to their special needs and take into account their lack of time, money, and staff. Coverage includes: -- Savvy marketing methods developed by pros-- A guide to marketing effectively on the Internet-- Outlines for creating marketing plans and finding customers-- Strategies for building an image for a new business and using a wide spectrum of media-- Online resources to help a small business grow

Record details

ISBN: 0764553097 (pbk. : alk. paper)
ISBN: 9780764553097 (pbk. : alk. paper)
Physical Description: xxvi, 355 pages : illustrations ; 24 cm.
Publisher: New York : Hungry Minds, [2001]
Copyright: ©2001

Content descriptions

General Note:

Includes index.

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Subject:

Advertising.
Small business marketing.
Marketing > Management.
Advertising media planning.

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Available copies

1 of 1 copy available at Sage Library System. (Show)
1 of 1 copy available at Blue Mountain Community College. (Show)
1 of 1 copy available at Blue Mountain Community College Library.

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Location	Call Number / Copy Notes	Barcode	Shelving Location	Circulation Modifier	Status	Due Date	Courses
Blue Mountain Community College Library	658.8 Sch27s (Text)	35410000148619	Main Collection		Available	-

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Circulation Modifier

Status

Due Date

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Blue Mountain Community College Library

658.8 Sch27s (Text)

35410000148619

Main Collection

Available

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Related Resource: http://catdir.loc.gov/catdir/bios/wiley045/00111131.html
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Related Resource: http://catdir.loc.gov/catdir/description/wiley038/00111131.html
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Version of Resource: http://catdir.loc.gov/catdir/toc/wiley021/00111131.html
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