Book
The making of a name : the inside story of the brands we buy / Steve Rivkin and Fraser Sutherland.
Record details
- ISBN: 0195168720 (hardcover : alk. paper)
- Physical Description: x, 275 pages : illustrations ; 24 cm
- Publisher: Oxford ; Oxford University Press, [2004]
- Copyright: ©2004
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references (p. 230-246) and index. |
Search for related items by subject
| Subject: | Brand name products. |
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Circulation Modifier | Status | Due Date | Courses |
|---|---|---|---|---|---|---|---|
| Blue Mountain Community College Library | 658.8 R52m (Text) | 33122002487158 | Main Collection | Available | - |
